eZoomInfotech’s PPC Methodology
Our rational PPC campaign structure is designed to align with your business goals and navigate the competitive landscape of search engines. Below is our streamlined roadmap:
1. Keyword Research
Keywords are the foundation of successful PPC campaigns. We dive deep into your business domain to identify high-impact keywords—both broad and long-tail—while assessing their competitiveness and potential. Our meticulous research uncovers the best, worst, and untapped keywords, creating an organized database to fuel your campaign’s success.
2. PPC Engine Selection
We strategically select the right search engines for your campaign, such as Google, Yahoo, or Bing, based on your goals and budget. Whether focusing on a single platform or distributing budgets across multiple engines, we optimize allocations to ensure maximum impact and efficiency.
3. Creating Ads
Crafting compelling ads is both an art and a science. We design ads tailored to your audience’s demographics and psychographics, driving strong calls to action. Multiple ad variations per ad group are tested to identify top-performing structures, keywords with high click-through rates (CTR) and conversions, and underperforming elements for optimization.
4. Ad Submission to PPC Engine
Once crafted, ads are seamlessly submitted to the chosen PPC platforms, ensuring swift and accurate deployment.
5. Continuous Monitoring and Reporting
We are passionate about data and transparency. Our regular, detailed reports keep you informed and empower us to fine-tune campaigns for optimal performance. Key reports include:
- Business Objective & Campaign Strategy Overview
- Keyword Research Analysis
- Bid Rate Analysis
- Monthly Budget Recommendations
- Campaign Structure Breakdown
- Landing Page Analysis (up to 5 pages)
- Ad Creation for up to 5 Ad Groups (up to 6 text ads per group)
- Campaign Setup and Conversion Tracking
- Campaign Performance Summary
These reports provide a clear view of progress, ensuring accountability and continuous improvement.
Why eZoomInfotech?
Our PPC methodology combines strategic planning, creative execution, and rigorous optimization to deliver campaigns that reduce costs, boost conversions, and elevate ad performance. We tailor our approach to businesses of all sizes, ensuring your campaign aligns with your budget and drives measurable results.
To request a customized PPC quote, contact us today with our brief questionnaire to help us tailor solutions to your needs.